Marianne James joins Hasbro’s global licensing team

Published on: October 3rd, 2019

Marianne will be joining the company as vice president, EMEA Consumer Products, starting 11th November.

Marianne will be based out of Hasbro’s Stockley Park office in the UK and will report to Casey Collins, senior vice president and general manager of Global Consumer Products at Hasbro.

“I’m thrilled to welcome Marianne to the Hasbro Consumer Products team,” said Casey. “Marianne will join our team of passionate industry leaders with a key focus on driving our franchise brands and expanding into new categories, channels and markets. Her leadership capabilities, depth of market knowledge, and strategic vision will help drive further growth in our EMEA Consumer Products business.”

Marianne previously worked at Viacom Nickelodeon Consumer Products as vice president of Licensing, Commercial Partnerships & Experiences across Europe. In her career, Marianne has been a key member of senior leadership teams driving strategy, while serving at the helm of teams in category, retail, marketing, commercial sponsorships and partnerships. She boasts numerous accolades, including Licensor of the Year awards and merits at industry trade and annual licensing shows.

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