The launch of the newest, soon-to-be-craze sees MGA Entertainment bringing hair everywhere.

An original and collectible mini doll line, Pop Pop Hair Surprise! lets fans collect 25+ Pop Pets in four themes: Girly Q’s, Disco ‘Dos, Pretty in Punks and Bed Heads. Kids can search for the ultra-rare twins, Hair Kate & Brushly, and the ultra-rare Pop Roller, Cali Clipper.

Each Pop Pop Hair Surprise! is a 3-in-1 surprise, containing a Pop Brush, a Pop Roller and a Pop Hair that doubles as a spray bottle. Kids can unbox Pop Pop Hair Surprise! in a totally unique way by using the spray bottle to spray the Pop Pod until it pops open to reveal the Pop Roller. Unwrapping and popping open the roller will reveal a Pop Hair Pet, a cute collectible character with extra-long brushable, washable, wearable hair in colours and types including curly, two-tone and ombre.

“I have never had so much fun in toy business – I finally got my afro back,” said Isaac Larian, CEO and founder of MGA Entertainment. “The great MGAE creative team has done it again. This is what the toy business needs.”

MGA founder Isaac Larian models a selection of the Pop Pop Hair Surprise! accessories.

Collectors can brush and style the Pop Hair Pet’s hair with two included hair clips and four mini bands to create endless looks. They can even use the included elastic band to add Pop Hair Pets into their own hair. There are so many ways to play, including using the Pop Hair Pets as a pencil topper.

To see the full range, visit the Pop Pop Hair Surprise! website or on Instagram at @officialpoppophairsurprise.