Fans can now collect, play and trade.

Panini has announced the launch of the UEFA Road to Euro 2020 Official Trading Card Collection. The race for the 2020 European title starts here, with a brand-new version of Adrenalyn XL designed to showcase the top national teams in Europe, all ready to take to the field and compete in the final stage of UEFA Euro 2020.

With Road to UEFA Euro 2020, the Adrenalyn XL series gains a highly prestigious title, featuring some of football’s best players and highest ranking nations. As well as World Champions France and current European Champions Portugal, it features top teams such as Belgium, Croatia, England and Germany. Plus, there are teams keen to reassert themselves on the European stage, such as Italy and the Netherlands, and up-and coming talents looking to claim their place in the spotlight, including Switzerland, Poland and many others.

Mike Riddell, managing director of Panini UK, commented: “We are excited to announce the launch of the UEFA Road to Euro 2020 collection which features players from all the home nations as well as Republic of Ireland. With so many of the finals taking place in England, Scotland and Republic of Ireland this promises to be like a home tournament and is a must for all collectors.”

The trading card collection will be backed by a multi-channel marketing campaign including a heavyweight national TV campaign. There will be a significant investment in sampling nationwide as well as marketing across digital platforms and magazine cover mount activity. There will be an integrated PR and social media campaign including activation with key influencers. There will be widespread support for retail in terms of POS and retail sampling initiatives.