Campaign to take place as part of International Balloon Month.

Pioneer Europe has announced its inaugural Qualatex Joy of Balloons campaign, which will take place in September as part of International Balloon Month.

Recognising the happiness that balloons can bring to any occasion or event, the Qualatex team is delivering an integrated campaign across retail and consumer audiences, which will involve Qualatex customers and top influencers gifting balloons to deserving recipients with the aim of brightening someone’s day. These random acts of kindness will result in many happy moments; with the joy being captured and posted across social media platforms. The initiative will be supported across Facebook with a competition inviting people to surprise someone with a stunning Qualatex balloon bouquet.

“Balloons are a delightful and affordable way to show you care, mark a special occasion or just make someone smile, and we hope this campaign will capture the joy which can be delivered through the very simple gesture of gifting a balloon,” said Julie Dommett, head of marketing at Pioneer Europe. “September is a perfect time to celebrate, with the focal point of the campaign being the week leading up to Friday 28th, marking the end of International Balloon Month and Thinking of You week.”

Full details of how to take part will be sent to Qualatex customers at the beginning of September.