The Entertainer Squad, an energetic and relatable team of youngsters, will bring the latest toy trends to life to engage its younger audience.

The Squad, created to be an extension of any store team at The Entertainer, features Frankie, Rory, Izzy and Jake. Not only will they take part in unboxing videos and online product demonstrations, but also contribute to the creation of a hub of fun content on The Entertainer’s Facebook and YouTube channels. The initiative is designed to encourage children to explore new ways of playing, further cementing The Entertainer’s positioning as a destination for play.

Katie Gritt, social media, content & PR manager at The Entertainer, commented: “The Entertainer Squad is a completely new concept for us, recognising that our customers want to be updated on the latest toy trends and crazes in a fun and engaging way and we’re really excited to introduce our customers to the team. We know that reviews and demonstrations are hugely important when it comes to children choosing their next favourite toy, so we want to provide them and their parents with engaging content that introduces the latest toys and trends. And, with six weeks of summer holidays on the horizon, what better time to launch the new team.”