News

Tomy and Drumond Park announce strategic partnership

Published on: November 16th, 2018

Drumond Park sales manager Dave Howard is joining Tomy to continue building the brand.

In one of the most significant deals of the year, Tomy UK has announced the signing of a long-term distribution deal with Drumond Park, the No.1 British-owned games brand. Tomy will be the exclusive distributor for all Drumond Park games across the UK & Ireland from the start of 2019.

Mary Wood, general manager at Tomy UK, commented: “Not only have we persuaded the leading games brand to join Tomy, we are also delighted to confirm that the top director of sales for games in the UK, Dave Howard, will join Tomy to continue building the brand.”

Dave commented: “I have sold the Drumond Park range for 15 years and seen the fantastic results that are possible with targeted promotions and creative advertising. I believe that the combination of Drumond’s creativity and Tomy’s marketing power will be an unstoppable force in the UK games sector.”

Mary added: “Along with our recent global signing of eOne licence Ricky Zoom, which will further build our strength in the pre-school category, partnering with Drumond is a major win for Tomy. We can now establish a dominant position in Games which is a core category for us. With the addition of Drumond to the existing Tomy range, we will have one of the strongest games portfolios in the UK including best-sellers like the Articulate and Logo ranges, family favourites like Rapidough and the ‘Best of’s’, as well as the planned introduction of 11 new games over the next two years.”

Claire McCool, head of marketing at Drumond, stated: “After a strategic review in 2017 it became clear that Drumond Park needed a more powerful and forward thinking partner. We are delighted to be joining forces with Tomy which, like us, believes in the long view and is prepared to invest in brands to build them for the future.”

Drumond Park will join Tomy UK on its stand at next year’s London Toy Fair, showcasing its new games for 2019 – including, for the first time in ten years, a new member of the Articulate family.

If you would like to receive our daily newsflash email, click here; you can also follow us on Twitter and Facebook and request a print subscription here.