Viacom Nickelodeon Consumer Products (VNCP) held its annual UK Achievement Awards yesterday at London’s Millbank Media Centre.

Nikki Samuels, Sambro (middle), with Mark Kingston and Marianne James from Viacom Nickelodeon Consumer Products.

Recognising the accomplishments of retail and licensing partners across the year, a total of eight awards were presented by Nickelodeon’s Marianne James, VP commercial partnerships, consumer products and experiences, Nickelodeon UK & Ireland, alongside Mark Kingston, SVP consumer products, Nickelodeon Viacom International Media Networks.

Marianne commented: “These annual awards provide us an opportunity to recognise the truly outstanding work from our stakeholders which make Viacom Nickelodeon Consumer Products the success story that it is today.”

Primark was a double award winner, being recipient of the Retail Programme of the Year and Retail Partnership accolades. Primark has been a key driver of the JoJo fashion business in the UK, designing multiple ranges that appeal to little girls everywhere.

George took the award for Softlines Partner of the Year for its extensive support of the Nickelodeon portfolio and product innovation, recognising George’s effortless work to ensure Nickelodeon ranges are best in class.

Centum won the Content Partner of the Year for its quick turnaround in bringing the JoJo Siwa range to market and its inventive launch of the Treasure Cove titles which feature a range of Nickelodeon properties including Paw Patrol, Blaze and the Monster Machines, and Shimmer and Shine.

Hardlines Partner of the Year went to Sambro for developing and launching a slime product offering which includes a hyper blaster and ‘make your own’ range which are proving popular at retail.

Collaboration/Promotion of the Year went to intu for the slime-ulator activation and tour, which proved a hit with kids and families at 13 locations across the UK.

Aykroyd TDP Licensing was honoured in the Licensee of the Year category for tirelessly pushing the Viacom Nickelodeon Consumer Products business forward and delivering exceptional revenue for the softlines business.

Outstanding Partner initiative went to The Entertainer/Addo, which were recognised for continuing to innovate with the Nick Jr. and Nickelodeon branded consumer product range as well as their work with licensees, direct to retail activity and support as a media partner.