Orchard Toys has announced an agreement with SES Creative to distribute its ranges in Germany, Austria, Switzerland, Benelux and France.

Under the terms of the agreement, SES Creative will provide regional distribution and local infrastructure, and support existing retail within the region and the development of major new business opportunities for Orchard Toys.

Simon Newbery, managing director at Orchard Toys, said: “This new distribution agreement is part of our growth strategy to develop and expand our business across Europe, and SES Creative is a great fit as our new partner.”

Boris Scholtz, CEO at SES Creative, added: “We are excited to add Orchard Toys’ excellent products to the SES Creative collection and make them available to children across GAS, Benelux and France. It will help us grow sales and become a stronger partner for our valued customers, as well as offering more choice to the consumer.”

This announcement follows the company’s agreement with Amo Toys in January for distribution of its lines in Scandinavian markets. Amo Toys will offer localised distribution in Norway, Finland and Denmark, with local language instructions in the games and jigsaws it distributes.

In 2023, Orchard Toys confirmed a distribution and licensed manufacturing agreement with Beijing Foxy, in a move to expand the brand within the People’s Republic of China (PRC).