Following coverage in The Metro, the new service has received positive feedback from customers on social media.

Customers have praised Orchard Toys’ Free Parts and Replacement Service, which aims to reduce waste whilst delivering first-class customer service.

The manufacturer has offered to replace missing game parts for a number of years, a free service that also raises money for its nominated local charity EACH (East Anglian Children’s Hospice).

Customers can request up to three missing games pieces via an online form. On receipt of their free of charge pieces, they are invited to make a donation to the charity via the company’s Justgiving page, which in the past two years alone has raised over £3,000 for EACH.

Marketing manager Ali Brown commented: “We are delighted with the enthusiastic feedback we are receiving about the service and Orchard Toys as a whole… it’s simply a win win for us. We are increasing brand loyalty by satisfying our customers, we are reducing waste and raising money for an amazing and very worthwhile local charity. As a result of the social media activity we have seen a 50% increase in Facebook followers and a phenomenal response in comments, likes and shares.”