The collection features the stars of all 20 directly qualified teams.

It’s almost time for the Euros, and Panini is gearing up for the much anticipated tournament with its brand new Official Adrenalyn XL Trading Card Collection – the only official trading card collection of the UEFA Euro 2020. The stars of all 20 directly qualified teams, and the UK and Eire play off contenders, all feature in this collection which contains 468 high quality trading cards.

The collection includes new features that make it even more exciting to for fans to collect and play: Captains cards dedicated to the 20 team leaders, European football’s emerging talents (Wonder Kids), the tireless All-Round Players, Line-Ups of each nation and the Magic Moments on the road to qualification. There are five categories in the collection: Base, Fans, Power-Up, Multiple and Rare, each printed on a different material.

Collectors can kick-start their collection with a starter pack which includes 24 trading cards, two limited edition cards, a collector’s album, game board and game guide, including a checklist. There are also free online game codes on every card for collectors to redeem.

The collection will be supported by a multi-faceted marketing campaign including a heavyweight TV and digital campaign, a national newspaper promotion, nationwide sampling initiatives, print advertising as well as a dynamic social media campaign. There will be investment at retail across key listings.

News of the exclusive tournament Sticker Album collection will be announced shortly.