LICENSING NEWS

Partner Showcase returns for Paramount Consumer Products UK

Published on: 18th July 2022

The in-person event in London’s West End had been absent since 2019 and also included the Paramount Consumer Products UK Partner Awards.

Paramount Consumer Products UK held its annual Partner Showcase, including a surprise awards ceremony in London’s West End, returning for an in-person event for the first time since 2019.

The event, organised by Paramount’s UK Consumer Products team, showcased upcoming franchise plans and celebrated partners’ outstanding collaboration from the past year, honouring key retailers, partners and licensees.

The Paramount Consumer Products UK Partner Awards shine a spotlight on collaborations over the last year as well as the range of innovative product launches based on some of the company’s best-loved brands and intellectual property, from pre-school powerhouses such as Baby Shark all the way through to adult classics like Top Gun.

The event at BAFTA’s 195 Piccadilly also offered the franchise community a first look at new brands and IP debuting on Paramount+, the company’s new streaming service which launched in June. Among the brands featured in the private showcase were Teenage Mutant Ninja Turtles, Star Trek Prodigy and Paw Patrol.

“Yesterday, for the first time since 2019, we were able to host our 2022 Partner Showcase in person and we couldn’t have been more excited,” said Venetia Davie, vice president, Consumer Products, UK & Ireland at Paramount. “Our partners, licensees and retailers play an important role in the continued success of Paramount Consumer Products, and we’re delighted to be back celebrating their wonderful collaborations with our brands. 2023 is set to be a monumental year for Paramount and we’re glad we had the opportunity to share an exclusive look at some of our most exciting content debuting soon on Paramount+.”

The winners of the 2022 Paramount Partner Awards are:

  • Best Softlines Partner – Blues Group
  • Best Hardlines Partner – Addo Play Ltd
  • Best CPG Partner- Beiersdorf
  • Best Paper & Gifting Partner – Danilo Promotions
  • Best Kids Product Range – Paw Patrol Unisex Range at George Asda
  • Best Adult Product Range – Nick 90s Genderless Range at Primark

Paramount Consumer Products oversees all licensing and merchandising for Paramount, a leading global media and entertainment company that creates premium content and experiences for audiences worldwide with properties spanning animation, live-action, preschool, youth and adult, Additionally, Paramount Consumer Products oversees the online direct-to-consumer business for CBS and Showtime programming merchandise, as well as standalone branded ecommerce websites for Star Trek, SpongeBob, South Park, and MTV.

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