Kelly Ball will drive commercial growth and brand presence at online and offline retail environments, and seek out new opportunities for Penguin’s properties.

Kelly Ball

Penguin Ventures, the licensing and consumer products team within Penguin Random House Children’s, has appointed Kelly Ball in a newly created role of head of Retail.

Kelly will report to David Sprei, commercial director at Penguin Ventures, and will be responsible for driving commercial growth and brand presence across online and offline retail environments, securing opportunities for Ventures’ portfolio of iconic literary children’s brands including The World of Peter Rabbit, The World of The Snowman, Flower Fairies and Fun With Spot.

David said: “Kelly’s experience in executing strategic brand retail activations, together with her clear commercial and digital first mindset, will help to drive impactful and commercial success for our business across the entire Ventures portfolio. I’m looking forward to introducing Kelly to our licensees and partners at BLE.”

Kelly added: “I couldn’t be more excited to join the Penguin Ventures team. Peter Rabbit and Spot are firm favourites in my house and I cannot wait to work with our licensees and retail partners on developing exciting brand campaigns and activations for 2024 and beyond. I look forward to seeing you all at Brand Licensing Europe later this month.”

Kelly can be reached via email: KBall@penguinrandomhouse.co.uk