Throughout the summer holidays, Peter Rabbit will be offering his key family audience brand new activities with two distinct campaigns.
Wild Wednesdays, a new Peter Rabbit content campaign launched by Penguin Random House Children’s this summer, will provide families with weekly activities to enjoy at home.
Instagram influencers have been tasked to create weekly step by step tutorials inspired by Peter Rabbit’s love of the great outdoors. These activities will include recipes using foraged berries and herbs, tutorials to create a bug hotel and a vegetable patch, and nature-themed arts and crafts. The campaign will also promote Puffin Books’ newly launched Hoppy Holidays activity book and Rainbow Toys’ Peter Rabbit plush range.
Activity sheets created from the new Peter Rabbit content will be hosted at www.peterrabbit.com/fun-outside.
“We recognise that many families won’t have the opportunity to go on holiday this summer, and following the success of our Easter #AtHomeWithPeterRabbit campaign, we’re keen to continue to support parents with new family-friendly activities,” said Izzy Richardson, global brand director, Owned Brands, Penguin Random House Children’s. “We’ve worked with some brilliant influencers to create fantastic ideas that parents and children alike will love creating at home during the holidays.”
In addition, Peter Rabbit will be a partner for the National Trust’s new Play Week campaign. Play Week will run from 3-7th August and will offer National Trust members activities and suggestions, with a new play theme every day. Peter Rabbit colouring and activity sheets will be included alongside downloadable Audio stories from the newly announced audiobook, Beatrix Potter: The Complete Tales.These have been made available exclusively to the National Trust to inspire play, ahead of release on September 17th.