LICENSING NEWS

Playmates Toys expands Zag Heroez Miraculous portfolio

Published on: 19th January 2024

Playmates Toys is adding the Miraculous Ladybug Paris Heroez Playset to its line of Zag Heroez Miraculous toys, to be showcased at the London and Nuremberg toy fairs.

Playmates Toys is expanding the Zag Heroez Miraculous toy line with the launch of a four-foot tall Miraculous Ladybug Paris Heroez Playset, a focal point for adventures centered around Ladybug’s hometown, Paris.

Fans will be able to explore the most recognisable landmark in Paris with this four-foot high play set, which features a working elevator, zip line, multiple floors and environments for infinite play. The Miraculous Ladybug Paris Heroez Playset and the complete 2024 Zag Heroez Miraculous toy line will be unveiled at the London and Nuremberg toy fairs this month.

“This play set is a genuine representation of the beloved Miraculous universe,” said Georgia Manolas Walker, vice president of marketing, Playmates Toys. “It’s more than just a play set, it embodies the essence of the show centred in Paris, allowing fans to immerse themselves in the adventures of Ladybug and Cat Noir.”

Transforming into an expansive three-floor play environment and hero headquarters for the Miraculous Parisian Heroez, the play set features a ground-floor Parisian park, second-floor restaurant and surprise balcony, a working elevator, a third-floor zipline, four pop-out shops, 40 accessories and more. The play set will debut this summer, in time for the summer Olympic Games in Paris, and aims to spark imaginations with kids all over the world.

The London and Nuremberg toy fairs will also unveil the Miraculous Hero Switch Ladybug Fashion Doll. With an innovative, never-seen-before play pattern and a Try Me feature, the press of a button will see Ladybug miraculously switch from one hero outfit to another. Standing 10.5 inches tall, the doll features her signature blue hair and is packaged with a cat ear headband and two different masks for each hero mode. The Miraculous Hero Switch Ladybug doll will be available in August.

New character additions to the Miraculous fashion doll assortment include Ubiquity and Cosmobug. Dressed in their signature outfits straight from the one-hour TV Specials available on Disney and Disney+, each action doll features fashions, removable shoes, two-to-three accessories and 15 points of articulation. Packaged in eye-popping colour to match the signature colours of each character, each is 10.5 inches tall.

The Zag Heroez Miraculous line is distributed in the UK by Bandai which can be found on Stand N17 at London Toy Fair and in Hall 4A, Stand B-10,C-09 at Spielwarenmesse.

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