NEWS

Playmobil invests in advertising with Banba Toymaster

Published on: 26th June 2019

The company is sponsoring a large banner wrap outside Banba Toymaster, Mary Street, Dublin.

Playmobil is continuing to support its retailers in 2019, this time by working with the popular Banba Toymaster. A previous winner of the Independent Toy Retailer of the Year Award, the independent toy shop celebrates its 75th anniversary this year. Banba Toymaster stocks the entire Playmobil line, from 1.2.3 to licensed ranges, ensuring there is something for everyone.

The Playmobil banner wrap focuses heavily on Playmobil: The Movie, which is set to premiere in UK cinemas on 9th August. Alongside the movie, Playmobil has launched nine new play sets based on the film: Rex Dasher with Parachute, Robotitron with Drone, Marla with Horse, Charlie with Prison Wagon, Marla and Del with Flying Horse, Del’s Food Truck, Emperor Maximus in the Colosseum, Marla in the Fairytale Castle, and Rex Dasher’s Porsche Mission E.

Jamie Dickinson, marketing and display manager at Playmobil UK, commented: “We always want to provide retailers with support through our advertising programme. The banner wrap with Banba Toymaster reaffirms our position as a leading entertainment brand, and drums up energy surrounding the brand during an exciting time, with Playmobil: The Movie launching in August. We always enjoy working with Toymaster and we’re really excited to see Playmobil have such a prominent position outside of Banba in Dublin, where millions of people will see it.”

RECENT ARTICLES

Magic Box shares next stage of UK & Ireland development

Lego unveils new iteration of Rebuild the World

Zoo launch for Vivid’s Tiki & Toko interactive gorillas

Brand Licensing Europe announces the Kelvyn Gardner License This! competition

New Pokémon TCG Live app brings gameplay to smartphones

Breaking News: Toy Fair 2022 exhibition space nearly sold out ahead of January return

Animaccord’s Masha and the Bear goes from strength to strength in the UK

Argosy Toys sees sales soar following social media post

Character Group issues full-year profit warning despite buoyant sales

Friday Blog

Plan ‘A’ all the way …it’s the Friday Blog!