NEWS

Playmobil launches its first sustainable product range, Wiltopia

Published on: 4th August 2022

The Wiltopia range is made from recycled and bio-based plastic, with the initial wave featuring 12 baby animals and 15 medium-sized and large adult animals.

Wiltopia aims to demonstrate to children how important animals and the environment are for the continued survival of Earth.

It is the first product range from Playmobil to be made from an average of over 80% sustainable material. PCR plastic, plastic that has already been used by consumers and then fed back into the recycling loop, as well as bio-based plastics are used. The new material makes the play sets shine in a refreshingly new pastel look.

Sets with animals from all over the world will provide lots of collectability and play value, combined with extra knowledge. Among the 12 baby animals and 15 medium-sized and large adult animals from all continents, there are favourite animals including a tiger, polar bear, giant tortoise, red panda and young orangutan. From September, children will also be able to discover the Amazon region with the second Wiltopia wave.

In addition to the flexible animal figures, each animal set contains accessories to immediately inspire creative role-play. Each animal includes a fact card with a QR code that opens up a whole new world of educational content like sounds and facts about the animals. The app even lets the child explore animals in 3D rendering and project the animals into their room with AR technology.

Playmobil’s Wiltopia range is suitable for ages 4-10 years. For more information click here.

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