NEWS

Playmobil partners with Birds Eye for promotion

Published on: 20th March 2024

Playmobil has netted a new partnership with Birds Eye that will see a mini Captain figure given away with every two packs of Mini Fish Fingers bought.

fish fingers

Playmobil has announced an exciting new promotional partnership with Birds Eye. From April to June, customers can make the most of the company’s new offer by purchasing two promotional packs of the recently launched Birds Eye Mini Fish Fingers.

This exclusive promotion will be available from 1st April to 30th June, supported by eye-catching in-store POS displays in major supermarkets across the country.

This collaboration between Playmobil and Birds Eye aims to bring joy and fun to families across the UK, combining the magic of imaginative play with delicious and convenient meal options. Both brands are excited to offer this unique opportunity to their loyal customers, creating memorable experiences and moments of delight.

Adam Moore, Marketing Communications manager for Playmobil, says: “Birds Eye Fish Fingers have been a classic dinner table staple for generations, particularly during kids’ mealtimes. This collaboration is happening at the perfect time, as Playmobil is celebrating its 50th anniversary of bringing play to generations of children.”

Readers can visit www.birdseyeminicaptainoffer.co.uk to find out more about the new promotional partnership, or click here to find out more about Playmobil’s 50th anniversary celebrations, detailed in an exclusive interview with Jamie Dickinson that appeared in the March issue of Toy World.

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