The takeover on the Pop and Tiny Pop channels will let Playmobil reach a vast audience over the summer and increase awareness of the brand and product range.

Playmobil is ready to make itself heard this school holiday with fun and impactful ads across the Pop and Tiny Pop networks.

The branded ads will feature across key afternoon slots on Pop (12:00 – 15:00) every week throughout August, with further reach from 6:00-10:00 (Mon-Fri) and 6:00 -14:00 on Saturdays and Sundays.

Pop is currently the No.1 commercial kids’ channel in the UK and will allow Playmobil to reach a large audience during the summer holidays and increase awareness of the brand and range of products.

Playmobil’s marketing communications manager, Adam Moore, told Toy World: “We are really excited to be able to showcase the brand in this way across such a key period of the year. We will be featuring some of the classic Playmobil products that we are so well known for, including the Playmobil Police, Pirate, Rescue and Farm ranges.”

New Playmobil Rescue sets launched this year with six new play sets designed to engage children in exciting rescue and emergency service adventures. Each set can be connected, allowing children to create a world of their own. There are also individual vehicles, characters and scenarios that can be used to add variety to the collection or make up new adventures.

The Ambulance features working lights and sounds and accessories. A Helicopter has rotating blades and a fold out stretcher, while the Emergency Crew features four figures with medical accessories included to attend to any disaster.

For more on this and other Playmobil ranges, visit www.playmobil.co.uk.