PlayMonster set for global expansion with new VP international

Published on: 30th July 2019

Respected and accomplished industry leader Richard Gill to head PlayMonster’s international division.

Richard Gill, well-known for international development in the toy industry, has been named as the newest member of the PlayMonster management team as VP international (AKA chief explorer monster, as the company calls him).

Richard brings over 30 years of experience to his new role, and will use that to develop and lead PlayMonster’s international division, covering all markets outside of the US, Canada and UK. Interplay will continue to be run as a separate subsidiary, managed by UK managing director Adrian Whyles.

Prior to joining the PlayMonster team, Richard successfully co-owned and managed McGill Assocs., an international sales and marketing consultancy, for nearly 20 years. With products placed in over 50 markets worldwide, McGill Assocs. provides instant international development function to small- to medium-sized toy industry clients looking for international partners, licensees or distributors. For the last seven-plus years, Richard has consulted and worked with PlayMonster to expand its games into 50 countries outside of the US and Canada. His greatest accomplishment with PlayMonster has been with the popular game 5 Second Rule which, to date, has reached 44 countries in 28 languages and is a best-seller both in and out of the US market.

“Having known and respected Richard for over 20 years now, I am very excited to have him as part of the PlayMonster team,” said Bob Wann, CEO and Chief PlayMonster. “His vast experience and track record of success with our brands and others will be key in the company’s rapid growth and successful international expansion.”

“I’ve enjoyed working with PlayMonster over the last several years and am thrilled to be part of the team,” said Richard Gill. “It feels like the right time to join the company to focus on its international expansion goals. PlayMonster is a perfect fit for me with its culture of playfulness and determination, and commitment to innovation. It’s an honour to join the respected management team here, and I look forward to working more closely with them to create a stronger global presence.”


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