Playtime PR will devise and implement PR and marketing campaigns for the Stax LED light construction brick range.

Handling both consumer and trade media relations, influencer outreach programmes and experiential management, Playtime will initially realise a six-month activation period.

The agency was appointed by Stax Europe.

Stax Europe CEO and Brandtraders owner Arno Fluitman commented: “The Playtime team brings a wealth of experience for supporting and launching fresh new toy concepts to the market. Our Light Stax LED brick now has sub-brands of its own and we will be working closely with Playtime to help drive awareness of the range and growth of the business.”

Activity will focus on the Stax Hybrid launch alongside additional support for the Stax System and Stax Junior brands.

Playtime PR’s founder and managing director, Lesley Singleton, added: “The Stax portfolio has been massively successful in bringing a light-up system to construction toys. Building with lights is such an inviting and inclusive experience – it’s a fantastic, simple concept that adds a completely new dynamic to construction play. The new Stax Hybrid even has sounds, adding yet another phenomenal layer of detail to builds. We’re blown away with the range and can’t wait to get started.”

Click here for more information on Stax.

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