Progressive PR & Communications become the seventh agency to join Playtime PR’s The Play Group, a collaborative network of leading PR agencies from across the globe.

The Progressive PR Communications team at the agency’s recent event for Peppa Pig, Peppa’s Cinema Party

Playtime PR has announced that it is expanding its global alliance of likeminded agencies to cover Australia. Melbourne-based Progressive PR & Communications becomes the seventh agency in The Play Group network, which already offers Playtime’s clients access to specialist agencies in Germany, France, Italy, Spain and the USA.

Through collaboration, agencies within The Play Group can provide clients with deeper localised insights and culturally-sensitive, tailored campaign solutions as well as meaningful input into global comms strategies.

Lesley Singleton, CEO, Playtime PR, said: “I really like Progressive’s no-nonsense approach to creating strategic campaigns with measurable outcomes for their clients. They’ve been making waves down under since 1999, and have a solid reputation in the toy sector and beyond into lifestyle, travel, entertainment and the arts. I’m very happy to welcome the team to The Play Group and look forward to working with them.”

Jodie Artis, founder of Progressive PR & Communications, added: “We’ve built a solid network of key media and social contacts throughout Australia, having worked with an array of lifestyle and kids’ clients including Entertainment One, Hasbro, Australian Toy Distributers and Zak Australia to deliver PR and social media campaigns for the likes of Peppa Pig, My Little Pony, PJ Masks, Tonka Trucks, Transformers, Monopoly, Casdon, Joseph and Joseph, Optimus Prime and Brickman Cities powered by Lego City. We’re excited to join The Play Group and look forward to collaborating with the other agencies.”