From January, Plum will become the official UK & Ireland distributor for the leading ride-on manufacturer.
Injusa ride-ons are an engaging expansion to the Plum wheels category, offering a new concept to traditional ride-on toys. Operating for over 70 years, the Spanish family-run business holds licences for the likes of Mercedes, Porsche, Honda and Kawaski. The Injusa range creates child-friendly replicas of popular car and motorbike models, ranging from battery-operated vehicles to its Foot to Floor products.
Paul Schaffer, managing director, commented: “Injusa is an amazing brand to be adding to our expanding distribution range at Plum. An important part of our brand is to encourage outdoor play, and by growing our offering with this latest deal, we hope that customers can find everything they need at Plum.”
Injusa is the second distribution deal Plum has announced in 2019; Happy Hop Inflatables was also welcomed earlier in the year. The company has kept to its promise to continue to expand its product offering and grow new categories.
This London Toy Fair, Plum will be hosting the new line on its stand (F20). Book an appointment or stop by the stand to meet the team and to take a look at the latest editions.
For more information, contact Rosie Gissing, account manager, by emailing firstname.lastname@example.org or call 01522 737 126.