PMI’s new Fuggler line will bring fans an array of brand-new products including collectible figures, keychains, interactive collectible toys and more.

PMI Kids World has signed an exclusive worldwide licensing agreement with Fuggler. The funny-ugly monsters that have become a huge hit with their playful antics and quirky looks are now coming to shelves in a completely new way this winter.

With over 8m units sold worldwide to date and Fuggler plush recently selling out across 3,000 Walmart US stores, Fuggler is ready to take the collectible category by storm. The team from PMI has created a range of products that captures the quirky nature of the Fuggler brand, including capturing realistic human-like teeth and integrating the signature Butt-on hole to drive collectability, rarity and fuel the collectors’ secondary trading market.

The new line from PMI will give Fuggler fans a whole new way to interact with the mischievous monsters, including unique collectible figures, keychains, stampers, pencil toppers, advent calendars and interactive toys.

“Fugglers are impossible not to love, and recent sell-out success in retailers around the world, including Walmart, Kmart and Tesco, is a testament to that,” said Omer Dekel, CEO of PMI Kids World. “We’re thrilled to be partnering with the hugely talented team at Libertas Brands on building out the Fuggiverse.”

“PMI is known for its expertise in introducing innovative and accessible collectibles and toy products to consumers on a global scale, and its passion for quality, innovation and pricing is second to none,” said Mark Kingston, CEO & co-founder of Libertas Brands. “We’re excited to be partnering with the team and getting Fugglers in all shapes and forms into consumer hands.”

PMI is set to unleash Fugglers hot off the tails of its recent successful launches in the licence-to-collectible pipeline, including Stumble Guys and Pudgy Penguins, which sold out on Amazon within 24 hours.

For more information on PMI Kids’ World, visit the website here.