A number of new lines have been added to the range, ready for the upcoming Elf season.

Brand creator and owner of Elves Behavin’ Badly, PMS International, continues to enjoy success with the brand, five years after its initial launch.

The company sold over 2m dolls in the UK alone in 2019, in addition to a host of accessories and add-ons. Managing director Paul Beverley has introduced a number of new lines to the range, ready for the upcoming Elf season. The special delivery Christmas Eve box includes a pen for the addition of a child’s name, a family name or special message. At a higher price point and ideal for gifting customers, a Wooden Christmas Eve Box with a Personalisation Slate is also available.

The 500ml Elf Head Water Bottle continues to be a sell-out item, with many online sellers adding vinyl wording for a personal touch. Other additions to the product range include Elves Pooey Friends, which capitalise on the enduring success of Stretchy Poo products.

Following on from previous successful marketing campaigns, PMS will be joining forces with a top UK PR company and has a new high-profile prank ambassador lined up for its online Christmas Ad. To continue the brand’s strong social media presence, the Elf prank squad will be on the road nationwide from mid-November until Christmas. PMS has also invested in additional life-size costumes to ensure widespread national pranking coverage.

Elfie is also set to become a film-star, appearing in a well-known international kids Christmas film, set to be released in early December. More information will be announced soon.