The deal covers all territories in Europe and the Middle East, excluding France.

Posh Paws will be developing a range of feature and standard plush toys, infant plush and cushions featuring the Sunny Bunnies characters Turbo, Big Boo, Iris, Shiny and Hopper.

Produced by Belarus-based Digital Light Studio, Sunny Bunnies is a pre-school, non-dialogue CGI-animated comedy aimed at kids aged 3-6 years old. Now in its fourth season, the show features five fluffy balls of light that can appear anywhere there is a light source, bringing fun, happiness and mischief everywhere they go.

Laura Bull, marketing manager at Posh Paws, commented: “We are thrilled to be the plush partner for Sunny Bunnies across EMEA. We immediately fell in love with the cute, crazy characters and knew they would lend themselves perfectly to a premium plush collection and much more.”

Sunny Bunnies features in all Fun to Learn Favourites magazines, plus Fun to Learn Friends and Sparkle World in the UK as part of a new compilation deal with Redan Publishing. Additionally, Whitehouse Leisure will be offering a range of amusement plush throughout EMEA.

In the UK, the Sunny Bunnies TV series was picked up by Channel 5’s free-to-air platform Milkshake!, where the series launched in January 2019; it is now also available on the channel’s My5 on-demand service, as well as the Milkshake! website and magazine. The show is also available in the UK on Sky Kids, Disney Junior and Amazon Prime.

Globally, the series is now broadcast in more than 160 territories, having been picked up by Disney Channel in the US, Disney Junior in the US and EMEA, Discovery Kids India, TF1 digital in France, Canal Panda in Portugal, Gloobinho in Brazil, DHX Television in Canada, 9 Go! Australia, Mango TV in China, Viaplay VOD service in Nordics, and HBO SVOD in Spain and Portugal.