Preshow Noël Toys & Games event reports record edition

Published on: 14th December 2021

70 international buyers from twelve countries were in attendance at Preshow Noël, from 22nd to 26th November, in Deauville, France.

At Preshow Noël Toys & Games, buyers were able to preview trends, confidential samples, new products, flagship sets and Christmas  toy and game must-haves, in private showrooms during the course of the five day event.

The 17th edition of the show enabled over 1,000 participants, 400 buyers, 110 exhibitors, manufacturers and brands from the toys and games sector, to prepare for the 2022 season.

For the first time, 70 international buyers from twelve countries, including Germany, Belgium, Canada, Spain, Italy, Luxembourg, Morocco, the Netherlands, Portugal, the United Kingdom, Switzerland and Tunisia, visited the Preshow Toys & Games.

Among the 100+ manufacturers registered for the Christmas Preshow, seven were welcomed from the UK. these were Funko, Moose Toys, Learning Resources, Sinco Toys, The Source Wholesale Limited, United Wheels and Yoto.

Also participating in the Preshow Toys & Games were more than 30 leaders in the European toy market (according to the NPD Top 50 manufacturers’ ranking), including Goliath Group, Clementoni, Juratoys, Bandai, Funko, IMC Toys, Vulli, Schleich, Moose Toys, Tomy, Canal Toys, M.G.M., Mondo Motors, Chicco and Theo Klein.

Next year’s show will take place from 21st to 25th November. For more information, visit or contact Fabienne Taylor at

To find out about the International Buyer Program, contact Emilie Ragoin at



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