LICENSING NEWS

Qualatex sees success with Jurassic World: Fallen Kingdom balloon range

Published on: 20th July 2018

Qualatex has revealed strong sales for its Jurassic World range following the release of the sci-fi adventure film.

Having reached over $148b at the box office in its opening weekend, making it the second most successful opening for a Universal film of all time, Jurassic World: Fallen Kingdom, the fifth installment in the Jurassic Park series, enjoyed the No. 1 film slot in 67 different countries including the USA, Brazil, Australia and Mexico.

The success of the film has been reflected in sales of the new Jurassic World: Fallen Kingdom range from Qualatex. The balloon company has enjoyed great initial results with its giant 38” Raptor Microfoil shape and the 18” Raptor round Microfoil balloon, which depicts images of the dinosaurs from the latest movie.

Julie Dommett, head of marketing for Pioneer Europe, commented: “We’re enjoying strong demand for our new Jurassic World range. As well as being perfect presents for dinosaur lovers, the products also lend themselves perfectly to retail windows and in-store displays due to their eye-catching designs, making them an ideal choice for all party and giftware retailers looking to make an impact in store.”

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