Meow, let’s sing! will award talented UK fans with ‘pawesome’ prizes.

Rainbow, the international production company behind 44 Cats, has launched the first edition of Meow, let’s sing!, a singing contest aimed at young UK 44 Cats fans. The initiative, already live in Italy and Russia and starting in France and Poland later in May, has landed in the UK thanks to official media partner Magic Star Sony Music UK, which is supporting the contest with a dedicated digital campaign on social media.

Until 30th May, children from across the UK will have the chance to win special prizes by recording a video while performing a cover of their favourite 44 Cats song with the support of their parents. All the details to join the contest are available on 44 Cats’ official website.

The activity provides children with the opportunity to free their musical talent, promoting their love for music and singing. The winner of the contest will receive an exclusive 44 Cats large plush, while many other special prizes are up for grabs for participants ranking up to 10th place, sponsored by the exclusive UK toy distributor Siso Toys.

In addition to the Meow Let’s Sing initiative, Magic Star Sony Music UK has also released 44 Cats – The Album on all streaming platforms, featuring all the songs from the cartoon.

Produced by Rainbow, in collaboration with Italian Antoniano and Rai Ragazzi, the show is ready to launch season 2. 44 Cats is a success in ratings and web interactions, while the licensing programme is growing; more than 100 partners  are already signed in many consumer product categories, with both national and multi-territorial deals.