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Ravensburger details new marketing campaign for kNOW! game

Published on: 27th November 2019

The company has invested in a strong line-up of UK podcasts to promote the game. 

Ravensburger has begun rolling out a major marketing campaign for its new game kNOW! The company has made major investment in the wide reaching programme and, for the first time, is targeting exposure through some of the UK’s leading podcasts. Among the line-up is hit podcast Off Menu, featuring Ed Gamble and James Acaster. The duo will put out kNOW! among their many listeners through a presenter read campaign.

Head of Marketing at Ravensburger, Katy Fletcher, said: “Off Menu was a perfect fit for us. Not only is it one of the best rating podcasts in the UK and tracking well against our target audience, but the subject matter of food and dinner parties is a great match too. A good game is a perfect companion for a dinner party and kNOW! certainly fits the bill.

She added: “We’ve really looked outside the box with our kNOW! campaign, if you’ll pardon the pun. The game, being the first to be powered by the Google Assistant, brings something fresh and exciting to the games aisle. It seemed natural to devise a marketing campaign that also looked to connect with our audience in new ways. We are taking our message to the digital world in a big way, as well as reaching out to a captive audience through major radio outlets.”

Powered by the Google Assistant, kNOW! offers an always up-to-date game play experience. With a number of mini themed challenges within the game, players can ask the Google Assistant for the most up-to-date information to see who wins each round. New content will be added regularly for free, so players can enjoy updated themes tying in with current affairs. Ravensburger’s broadcast and digital campaign is complemented by an extensive programme of event and demo activity, PR and print.

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