LICENSING NEWS

Rubies and Disney partner on new Star Wars campaign ‘The Gift of Play’

Published on: 4th May 2022

New campaign ‘The Gift of Play’ has been unveiled on May 4th, fondly known by many as Star Wars Day. 

The Gift of PlayRubies is once again collaborating with long-term licensors Star Wars and Disney to bring a new media and PR campaign titled ‘The Gift of Play’ into the spotlight.

Hosted on a dedicated website, The Gift of Play taps into Disney’s nearly 100-year legacy of creative storytelling and will encourage adults and children to enjoy more shared imaginative playtime together.

The campaign will take over Rubies’ social channels and website with the aim of getting people inspired by and excited about upcoming Disney+  releases via unique and engaging Star Wars content, as well as encouraging consumers to gift toys and costumes as a means to play and bond.

To explore the power of the Force, the campaign will benefit from entirely new media created for Rubies’ social media platforms as well as a strong influencer and press marketing campaigns and retail takeovers.

Rubies’ Star Wars range will support The Gift of Play with specially selected costumes including The Mandalorian, Boba Fett, Deluxe Darth Vader, Grogu, Poe X-Wing Fighter, Rey and even an inflatable Jabba the Hutt. The majority are available in both child and adult sizes so the whole family can have enjoy Star Wars themed fun.

Fran Hales, head of Content and Marketing, commented: “We are thrilled to be part of The Gift of Play, working closely with Lucasfilm and Disney on their innovative and exhilarating marketing campaign. The Gift of Play campaign is an opportunity to not just showcase our products but also to promote dress-up as a key part of Disney’s legacy for creative storytelling, while immersing both adults and children into the shared world of imaginative playtime together.”

Star Wars costumes by Rubies are available to order now on rubiesuk.com. Readers are advised to keep an eye on the company’s official social media channels to see the intergalactic takeover on Facebook and on Instagram.

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