The costume manufacturer is collaborating with the retailer to bring children’s designs to life for two lucky Create-A-Costume winners.

Rubies and Smyths Toys are inviting kids to design their own super suit or princess dress in a competition to not only promote the companies, but also spark children’s imagination and creativity.

One lucky winner for each category of the Create-A-Costume contest will be picked by a panel of industry experts to have their design turned into a real costume made by Rubies. Each of the winners will also receive a £100 gift card.

The competition will be hosted on a brand new custom web page, createacostume.fun, where entrants can find everything they need to know including downloadable templates for their designs and an upload area, where their costume concepts will be sent off for judgement.

Fran Hales, head of Content and Marketing at Rubies UK, said: “At Rubies, we understand that a costume is brought to life by imagination. We hope this initiative sparks the minds of children across the country and encourages their creativity. We love to see how the power of dress-up can inspire young people and help to build confidence, and know that this competition will lead children to fully explore their imaginations.”

Fran added: “The prizes available – one custom costume each for two lucky winners – are like nothing we’ve ever offered before. We can’t wait to see what our entrants come up with.”

More details about the competition are on the dedicated website, createacostume.fun, while more information about Rubies costumes can be found at rubiesuk.com or on official social channels @rubies_uk