Rubies’ new CoComelon costumes are currently in early stages of development and will be available in 2022.

Just weeks after revealing 66 new licensee partners across EMEA, the brand licensing programme for Moonbug Entertainment’s leading IP CoComelon has signed with costume designer, manufacturer and distributor, Rubies.

Aimed at children aged one to four, CoComelon teaches children about everyday activities and chores with enthusiasm the whole family can enjoy. Kids are encouraged to sing and dance along with Baby JJ and his siblings as they learn letters, numbers, animal sounds, colours and more.

Brought on board by The Point.1888 to create a range of dress-up products for CoComelon across EMEA, Rubies is a ‘perfect fit’ for the brand thanks to its creative designs, distribution expertise, and highly trusted reputation across the industry. Founded in 1950, Rubies has established long-term partnerships with other market leaders in TV, film and entertainment including Disney, DC and Marvel.

Commenting on the news, Olivia Wiggett, associate commercial manager at The Point.1888, said: “Our CoComelon brand licensing programme has exceeded our expectations and we’ve been thrilled with the interest we’ve received from retailers and licensees alike, all eager to get on board. After a few discussions with Rubies, it was a no-brainer that it should take the costume licence, given its proven track record of successfully delivering costumes for a wide range of licensors and exciting retail plans.”

Mike O’Connell, managing director of Rubies UK, added: “CoComelon’s impact on pop culture is simply unprecedented, from its stratospheric rise on YouTube to its impressive streaming service rankings. We are proud to be able to bring this much-loved brand to life and add yet another extremely successful license to our already mammoth portfolio. We understand the responsibility we play in young children’s lives as the market leader for fancy-dress and dress-up and we want to continue to positively influence our youngest audience with inspirational role models: CoComelon is the embodiment of this.”