Hasbro named as new master toy licensee for Saban’s Power Rangers.
Beginning in spring 2019, Hasbro will release toys based on the popular brand. The company will control the master toy licence for Power Rangers worldwide, with the exception of Japan and a small number of other Asian markets, where – as previously reported – it will remain with longtime partner Bandai.
“We are honoured to create a world of play experiences for such an iconic action brand,” said Brian Goldner, Chairman and CEO of Hasbro. “Saban’s Power Rangers are universally recognised and their hallmark attributes of teamwork and inclusivity perfectly align with our core values at Hasbro.”
“Hasbro leads the way in brand storytelling and creating engaging experiences across its exceptional portfolio of blockbuster and partner brands,” said Haim Saban, founder of Saban Brands and creator of Power Rangers. “Quality, innovation and a focus on designing dynamic products for fans of all ages makes Hasbro a great partner for Power Rangers.”
Both Hasbro and Saban Brands are dedicated to continue growing this iconic brand. In recognition of this investment and during a period of time after Hasbro becomes the master toy licensee, the arrangement provides Saban Brands and Hasbro with the opportunity to initiate Hasbro’s purchase of the Power Rangers property.