Company announces plans to launch pre-school arts & crafts IP Scribble Town.
For the past 12 months, Sambro has been developing the new arts & crafts property Scribble Town. This is a wholly original concept which will target pre-schoolers aged 3-5, with a play system that will allow them to create and play at the same time.
Under the Scribble Town brand, Sambro plans to release multiple products which will bring to life all aspects of the arts and crafts category, enabling children to explore and engage with all craft mediums, creating masterpieces as they play.
As well as getting to grips with different arts and crafts materials, Scribble Town will encourage development of fine motor skills and hand-eye co-ordination as well as expanding a child’s imagination and creativity. The extended play possibilities are well timed as there is a distinct consumer shift with parents actively seeking creative products for their children.
SAMBRO will launch Scribble Town globally with a release in the UK expected for autumn/winter 2018.
Grant Gie, commercial director at Sambro, commented: “We are immensely proud and excited to be finally speak to the trade about Scribble Town. While our business will always remain focused on licensed toys and games and our partnerships, it is imperative for us to improve our future growth plans and increase our equity with our own Intellectual Properties and play systems. Scribble Town is the first of a number of IPs in development from Sambro with more being released over the coming two years, leveraging our leading position within the arts and crafts category.”
Scribble Town will launch with a heavyweight marketing campaign as well as extending storytelling into publishing and digital.