LICENSING NEWS

Sambro partners with ViacomCBS for Baby Shark range

Published on: 28th August 2020

The new Baby Shark range will hit the shelves in spring 2021.

Sambro Baby Shark

Sambro International has announced a partnership with ViacomCBS Consumer Products and Pinkfong to produce a new range of children’s Arts & Craft, Novelty and Outdoor products for the iconic Baby Shark brand.

The range, which will include painting sets, doughs and inflatable play products, will hit shelves in spring 2021.

Tony Hicks, Sambro CEO, commented: “We are delighted to be continuing our long running partnership with ViacomCBS Consumer Products and are excited to be diving into the exciting world of Baby Shark.”

Venetia Davie, vice president Consumer Products UK at ViacomCBS, added: “In 2021 Baby Shark dives from YouTube onto Nick Jr. with, ‘Baby Shark’s Big Show’; a new animated series featuring an array of new characters, a humorous script and songs that are just as catchy as the original. We are thrilled to be working with Sambro and Pinkfong to expand the world of Baby Shark and create innovative new products that will be hitting homes, gardens, swimming pools and the great outdoors early next year.”

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