Sambro has developed a new range of Care Bear baby plush toys which launched in Primark this month and will launch in Home Bargains later this year. 

Sambro’s new Care Bears baby plush range comprises five cute characters.

One of the UK’s leading global suppliers of licensed and own-brand children’s toys and entertainment, Sambro, has launched a new range of baby plush to help celebrate Care Bears’ 40th anniversary this year. Thousands of units are set to be distributed across selected Primark and Home Bargains stores.

The Care Bears brand, which rose to fame in the 1980s, is celebrating its landmark 40th anniversary with collaborations spanning multiple categories including fashion, accessories, homeware, cosmetics, games, crafts, seasonal, travel and the metaverse.

The Sambro Care Bear baby plush range will feature a choice of five plush Care Bear characters including Cheer Bear, Wish Bear, Bedtime Bear, Share Bear and Sunshine Bear. Each bear has its own unique colour, belly badge and rattle in their tummy, making them perfect comforting and sensory toys for babies from birth.

Collette O’Kane, Sambro’s chief operating officer, commented: “The Care Bears resonate with fans of all ages, and we love hearing that fans that grew up with the brand 40 years ago are now introducing their own children to the Care Bears. Thanks to our unrivalled, long-term relationships with some of the world’s largest retailers toy specialists, grocers and distributors, we’ve been able to secure partnerships with Primark and Home Bargains, helping spread the universal message of sharing and caring that the Care Bears are synonymous with, to even more fans.”

The Care Bear Baby range is available in Primark now and in Home Bargains from the end of April.