Now powered by Toy World, Licensing.biz is launching with a new look, enhanced focus and a regular newsflash service.
The newly revamped, re-energised Licensing.biz website and newsflash service will launch on 1st September. Just like the Toy World newsflash service, Licensing.biz newsflashes will present you with a carefully curated selection of licensing news handpicked by a team that understands the industry and what readers need to know.
“We were delighted to receive a host of emails and calls when we first announced our acquisition of Licensing.biz back in July,” said publisher John Baulch. “It seems that many of you remember the site fondly from its early days, when it was a true trailblazer and arguably the first licensing market website and email news alert service. So many people told us “that’s where I used to get all my licensing information when I first joined the licensing community.” And that’s what we want to get back to delivering – a site that will give you all the information you need to help you decide which properties and brands to partner with.”
You can sign up to receive the flash here. The site officially relaunches on 1st September, but we are testing it out ahead of that to make sure everything is working as it should be. If you think any of your colleagues would like to sign up to receive our regular email news alerts, you’re welcome to pass this on to them – we are happy for everyone to be part of what we’re doing.
You will notice some key differences we’ve made to the Licensing.biz site straight away: we’ve refreshed the design, so it aligns with our market-leading Toy World website. We’ve also introduced a few important new features, including a dedicated recruitment section; an area for printed content from the Licensing World section of Toy World; several more impactful advertising slots and, of course, a weekly Blog post section.
“Those of you from the licensing community who are already familiar with the Toy World website will know that each week, I post a personal Blog on the site,” explained John. ” It has become a key part of our content strategy on Toy World, and I hope the licensing community will embrace the Licensing Blog equally enthusiastically.”
Moving forward, you will also see a difference in the kind of content we prioritise, and in the kind of brands and companies we will look to work with. Our core audience is licensees and retailers – many of whom we already engage with via Toy World. We know the calibre of content and information they are looking for, and we will be aiming to deliver a similarly curated experience, just now in a more cross-category format. But we won’t lose sight of what they really want and need to know – and what they don’t.
John added: “We will aim to join the dots between licensor, licensee and retailer – the vital chain which ultimately determines the success of a property in the vast majority of cases”.
Whether you are an avid former reader or have never experienced Licensing.biz before, we hope you will enjoy the way the site has evolved – and will continue to evolve over the coming months. We’re open to working with everyone in the licensing community, so feel free to get in touch with the team via phone or email to start the conversation. If you’d like to talk about advertising on Licensing.biz, please contact Mark Austin – mark@licensing.biz.
Sign up for the newsflash here.
