The new deals will introduce the show to key territories in Silvergate’s global brand strategy.
Silvergate Media’s pre-school animated series, Octonauts, is hitting new markets with recent broadcast deals that are introducing the show to audiences in Latin America and the Middle East for the first time.
In a deal brokered by Panaderia, Mexico’s TV Azteca has acquired the broadcast rights to Los Octonautas, marking the property’s first major launch in the Latin America region, where the show debuted in October 2019. Alongside TV Azteca and the show’s other Latin America broadcast platform, Netflix, the official Spanish language YouTube channel has seen rising audience figures. In Q4 2019, Mexico became the 4th highest rating global territory for Los Octonautas on its YouTube channel.
Silvergate is also embarking on a new mission to bring Octonauts to audiences in the Middle East following a recent broadcast deal with Spacetoon, one of the biggest family entertainment content providers in MENA. The agreement was brokered by 20too agency and saw the first episodes debut in prime-time slots from March 2020. Building on the property’s growing popularity, Silvergate is now readying the launch of the Octonauts live stage show which will premiere in the region with daily performances at Global Village Dubai, a multicultural family attraction, welcoming more than 7m visitors every season.
Ron Allen, EVP Commercial said: “Mexico and the Middle East are key territories in our global brand strategy. We are delighted to be working with regional partners of this calibre to grow our fan base and we’re excited to be planning a wider brand launch for LatAm for 2021.”