NEWS

Simba Dickie Group announces intention to acquire Corolle

Published on: 29th January 2018

Company has committed to acquiring all of the assets of the French doll manufacturer.

Corolle, a subsidiary of Mattel, is a French doll brand with 40 years of heritage to its name. Headquartered in Langeais, Loire Valley, its lines of premium dolls are treasured by children and handed down from generation to generation. The company currently enjoys robust sales and brand recognition throughout Europe and worldwide.

If the transaction proceeds, the Simba Dickie Group would establish a new French company in the legal structure of an SAS (a Simplified Joint-Stock Company). Upon completion of the transaction, the new subsidiary of the Simba Dickie Group would acquire the assets and run the business in Corolle’s existing location in Langeais, with all employees under Simba’s new leadership.

It is understood that Simba Toys’ leadership team intends to upgrade the Corolle doll portfolio in order to reach the upper price range, and increase sales worldwide.

The completion of the transaction is subject to customary conditions, and a consultation process with Corolle’s employee representatives in accordance with French Law. The other terms of the transaction are confidential.

RECENT ARTICLES

Friday Blog

Planes, trains and automobiles…it’s the Friday Blog!

Outdoor Toy Awards 2022 winners announced

See the latest new roles added to Toy World’s recruitment round-up

Spin Master announces new animated series, Vida the Vet

Sylvanian Families launches Pony’s Stylish Hair Salon

Hasbro unveils Nerf’s first ever brand mascot

Licensing-X Germany prepares for October debut

BargainMax.co.uk secures new warehouse facility at PLP Ellesmere Port

B&M launches online home delivery service

WowWee launches My Avastars next gen fashion dolls