NEWS

Simba Dickie Group to produce Toy Story RC toys

Published on: 17th October 2018

The Simba Dickie Group has been licensed by Disney to develop and produce a range of RC toys for Disney Pixar’s Toy Story 4.

Siso Toys UK, the new UK subsidiary of the Simba Dickie Group, will market and distribute the range in the UK.

Last year, according to NPD market data, Simba Smoby UK became the No. 1 manufacturer in the sector, with Simba claiming 9% of the market for RC toys last August 2017. This was in part driven by the successful Disney Pixar Cars 3 RC line developed by the Simba Dickie Group.

Mayur Pattni, head of marketing at Siso Toys UK, commented: “The 1:24 scale Turbo Racer McQueen was the best-selling RC line by volume last year and Siso Toys UK will look to replicate and expand upon that winning formula with a range of 1:24 scale RC cars for characters Woody and Buzz as featured in Disney Pixar’s Toy Story 4. We will also have a line of 1:18 scale RC that have a fantastic crash action feature.”

Martin Whitaker, managing director at Siso Toys UK, added: “Disney Pixar’s Toy Story is a massive movie franchise, generating over $2.5b at the box office and has been an evergreen toy property for over 20 years. We are very excited to have the Toy Story franchise within our Siso portfolio and can’t wait to launch the line next April 2019. We will support the range with an all-encompassing 360 marketing campaign and bespoke retail marketing plans to drive and ensure sell through with our retail partners.”

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