NEWS

Siso Toys to distribute new Disney Classic plush in UK in 2020

Published on: 27th November 2019

The expansive range of plush includes characters from Disney’s Frozen film franchise. 

Simba Toys, a Simba Dickie Group company, has announced the addition of new territories in the UK, Italy and Spain for the distribution of Disney plush, in effect from 1st January 2020. The company already distributes Disney plush in France, Benelux, Nordic and Germany.

The expansive range of plush, based on much-loved Disney content, brings treasured and iconic characters to life, enabling consumers to immerse themselves in the world of Disney. New lines include characters from Frozen II, which premiered in cinemas last Friday 22nd November. Favourites such as Anna, Elsa, Olaf and Sven are all featured.

The new ranges will include diverse and innovative product to suit a multitude of retail needs. The autumn/winter 2020 range will be introduced at London Toy Fair and at Spielwarenmesse in January.

Martin Whitaker, managing director at Siso said: “This is a significant opportunity for Siso Toys UK to really grow and establish itself in the UK market as a premier toy supplier. Siso Toys was ranked the number nine supplier for October 2019, according to NPD. This followed strong performances across our doll, RC and roleplay ranges as well as the Jada acquisition delivering strong numbers. By adding Disney plush to our product range, we can offer UK retailers strong plush ranges from across Disney’s vast property portfolio that includes Frozen, Winnie the Pooh and Disney Classics. For the second half of the year we will offer a wider range from across the property portfolio as well as ranges from new movies Onward, Soul and Raya The Last Dragon. This is a really exciting time for Siso, as we truly believe we have a strong product range and marketing support package for 2020 that will generate great value for retailers.”

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