Smart Zone (HK) launches Easter marketing campaign for Mighty Wheels

Published on: 22nd March 2022

The new Adventures of Mighty Man YouTube series features the Mighty Wheels brand of toy trucks and vehicles.

Smart Zone (HK) has announced a digital marketing campaign for Easter with the new Adventures of Mighty Man YouTube Series, promoting the company’s Mighty Wheels toy trucks and vehicles.

The campaign will promote the first series of 12 animations featuring Mighty Man and his team of Mighty Wheels trucks, available to view on the rebranded Mighty Wheels YouTube channel.

The Mighty Man YouTube series takes kids on an adventure with Mighty Man and his team of trucks Throttle, Gauge, Crank and Tater. In the series, the destruction of Motor City means that Mayor Diesel has to enlist Mighty Man and his team to help rebuild the city. The Mighty Team discover a mysterious map that leads to a buried treasure, as well as evil Dr.Thunder who uses weather machines to wreak havoc. Mighty Man is available to watch on Mighty Wheels YouTube channel, Roku and the Mighty Wheels website.

The Mighty Wheels brand is designed for long-lasting fun and features heavy duty, strong and sturdy toy trucks. Made of real steel and durable plastic, Mighty Wheels vehicles can be played with in sand, dirt, rocks and gravel. There are many different trucks and sizes to collect and play with, including dump trucks, front loaders, cement mixers, bulldozers, play sets and more.

The range will also be supported with social media, PR and influencer campaigns, promoting the vehicles for launch.

For more information about Smart Zone, please contact Bob Pagano, VP International Sales & Marketing

Smart Zone will be exhibiting at Distoy (St. Ermin’s G-02) from May 17th to 20th 2022.


Exclusive: Nuremberg Toy Fair all set for 2024

Funrise appoints James Xuereb as European account manager for e-Commerce

Board Game Club’s festive special draws biggest crowd of the year

Exclusive: Rubies all dressed up

Spin Master Entertainment announces new global distribution deals for animations

Breaking News: Mattel and Amazon MGM Studios announce Wednesday licensing partnership

Breaking News: Disney Lorcana unveils Into the Inklands

Steve Pasierb to step down from The Toy Association

L.O.L. Surprise! celebrates 50th anniversary of Hello Kitty with new collection

Bandai Namco launches additional stores in the UK