NEWS

Smiffys adds Gigantosaurus to dress-up portfolio

Published on: 2nd July 2021

Smiffys will bring the magic of imaginative play to life with a range of realistic and fun dress-up costumes based on the popular animated series. 

Smiffys has announced the signing of a popular children’s property, Gigantosaurus, to its licensed portfolio. The new range will feature costumes inspired by Rocky, Bill, Tiny and Mazu, the characters from the CGI animated series. The 156 x11 adventure and comedy series produced by Cyber Group Studios, now with three seasons under its belt, follows the adventures of four young dinosaur friends as they explore their world, face their fears, work together to solve problems and learn more about the mysterious Gigantosaurus, all while having fun all along the way.

“This is an exciting opportunity for Smiffys, allowing us to build on our award-winning children’s licensed costume portfolio with these adventurous characters”, said Dominique Peckett, director at Smiffys.

Bruno Danzel D’Aumont, International Licensing & Marketing vice president at Cyber Group Studios, added: “Smiffys is a talented company and well recognised in its market. I am proud that Gigantosaurus will be part of its range and I am looking forward to seeing children wearing the costumes of their favourite dinosaurs characters around Europe.”

Trudi Hayward, co-founder of Brand-Ward Services said: “We are delighted to be partnering with Smiffys across Europe in the dress up category. Smiffys is an extremely dynamic company that has established distribution across Europe and we are all very excited to be working with it on Gigantosaurus costumes, which will launch in time for World Book Day 2022.”

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