Barclaycard and Smyths Toys Superstores have launched a new aisle especially for Big Kids as adult toy buying continues to rise.
Barclaycard and Smyths Toys Superstores are opening the Big Kids Aisle to beat the January blues for ‘kidults’ who love to play. The aisle of classic and modern toys was created to turn Blue Monday into Blue Funday with over half of adults (51%) surveyed by Barclaycard saying that playing with children’s toys and games is stress-relieving.
The Big Kids Aisle at the Smyths Toys Superstore will be filled with retro classics such as Tamagotchis, Teddy Ruxpin and Lego as well as current favourites including Cozmo the Robot so that shoppers can relive their favourite childhood pastimes and play with the latest toys on offer. Specially for the aisle, life-size board games and adult versions of kids’ toys such as the increasingly popular Pony Cycle will also be available for shoppers to try.
Sinead Byrne, joint head of marketing at Smyths Toys Superstores, commented: “We have seen a real trend for adults celebrating their big kid status and purchasing games and toys for their enjoyment – so much so we’ve adapted our range to include a selection of toys for the big kid in all of us from robots such as Cozmo from Anki, drones, a wider range of board games, Nerf Rivals, key software offers and launches as well as fan favourites such as Lego Technic, Star Wars and a wide range of Pop! Vinyls.”
She continued:“Those looking for the ultimate throwback this year should head down to our Staples Corner store between Monday 15th January and Wednesday 17th January to experience our Big Kids Aisle for themselves. The first 100 people to enter the store, will also have the chance to get their hands on a free Tamagotchi – the ultimate cure for fighting those January blues.”