Spielwarenmesse to offer digital platform alongside live 2022 event

Published on: 21st June 2021

Spielwarenmesse Digital will provide networking opportunities and product presentations as well as profiles of all participating companies.

Spielwarenmesse Digital

A new digital platform will run alongside the live Spielwarenmesse 2022, providing a hub for important information and networking, the organisers of the Nuremberg trade fair have announced. Spielwarenmesse eG says the platform will extend the already huge reach of the event, which is scheduled to run from 2nd-6th February, 2022.

Spielwarenmesse Digital will offer many benefits including product presentations, networking opportunities and talks from experts, as well as providing a comprehensive summary of all participating companies and their products. This includes both on site exhibitors and those taking part only digitally. The integrated search function allows visitors to research specific exhibitors, products, brands and licences, to remember relevant companies or to contact them directly.

“Our world-leading fair has huge coverage, successfully connecting the global toy industry. The new digital platform will make it even easier for attendees to network,” said Ernst Kick, CEO of Spielwarenmesse eG.

All participants will have their own personal profile that can be filled with information about individual interests, social media and other details. Personalised suggestions will help users generate new contacts on the platform. It is also possible to search for and add individual firms to a favourites list, recommend contacts to others, arrange appointments either at the fair or virtually and to chat. This is facilitated by the various communication tools on Spielwarenmesse Digital, such as private chat, group chat, audio calls and video meetings.

The extensive programme of events at the physical Spielwarenmesse will also be live-streamed on the digital platform. These include the Toy Business Forum, LicenseTalks and workshops as well as the exhibitors’ product presentations, which will be transmitted from Nuremberg to the rest of the world. In addition, Spielwarenmesse Digital gives users access to special areas and the usual information services such as the exhibitors’ press packs and the MediaPoint. The full range of services, such as press conferences and talks, will continue to be available on demand once Spielwarenmesse closes.

click here for further details about the new digital offering.



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