Company continues to inspire change through the Toy Movement with its 15th mission, delivering toys and Gund teddy bears to children in Kenya.
Formed in 2014, the Toy Movement has completed missions in Mexico, Israel, Jordan, Turkey, South Africa, Nicaragua and Iraq, bringing the magic of play to children.
“Our goal for the Toy Movement is to help kids be kids, no matter where they live,” said Ronnen Harary, co-chief executive officer, Spin Master. “Children are great equalisers, full of imagination, spirit and innocence. Unfortunately, children faced with conflict or war are being deprived of the basic benefits and joy of play, negatively impacting their lives and generations to come. Through the Toy Movement, we can ensure these children have the chance to experience the joy of play.”
Since 2017, Spin Master and Save the Children have partnered to bring toys to children in emergency situations around the globe. The most recent mission to the Dadaab refugee camp in rural Kenya includes executive leaders and employees from both Spin Master and Save the Children, delivering over 50,000 toys and Gund teddy bears to children living in the camp and host communities.
“This was an emotional and heart-wrenching journey to the Dadaab refugee camp for the Spin Master team members and the Save the Children staff,” said Anton Rabie, co-chief executive officer, Spin Master. “While on the ground in Kenya, we witnessed the complexities of life for children living in these camps. Subjected to violence, hunger and many other threats, these children don’t have much opportunity to experience the joy of play. Many have never seen or received a toy, and it was a truly magical moment to see the smile on their faces amidst such harsh conditions.”
The innovative partnership is also addressing a critical gap in services for children affected by crisis through providing ‘Child Friendly Spaces’ that allow children to learn, play and recover from the trauma they have experienced in a safe environment. The toys are providing an avenue for children to express their emotions and facilitate conversations with psychosocial support workers.