Spin Master launches Off The Hook

Published on: 28th January 2019

Doll line includes mix & match fashions and accessories with endless ways to style and play.

Each of the six glamorous mannequin dolls in Spin Master’ new Off The Hook range can be completely styled from head to toe with mix & match hairstyles, tops, bottoms, shoes and accessories with easy, hook-together fashions. The line, which offers over 30 different looks from the dolls, also includes more than 175 individual fashions and accessories.

Each Off The Hook doll – Mila, Jenni, Vivian, Alexis, Naia, and Brooklyn – comes wearing an outfit from one of three must have fashion collections; Concert Collection, Summer Vacay Collection and Spring Dance Collection.

As well as the six dolls, kids can also choose from a number of Off The Hook BFFs, which allow young fashionistas to mix up colourful fashion pieces to create trendy looks. Kids can get style inspiration in the full-colour outfit look book included, and can reveal four surprise accessories in every package.

For a bigger play experience, the Off The Hook Style Studio allows kids to mix & match endless outfit options. Chic fashion pieces can hang on the double rods, which can hold up to five tops and five bottoms, while favourite handbags, sunglasses, and more can be displayed on the colourful shelves. The closet even includes space for a shoe and hat collection. The Style Studio includes 17 pieces and a doll.

Each item in the Off The Hook line also comes with mystery shopping bags, allowing kids to unbox even more stylish surprises.

Catherine Demas, vice president of marketing for girls’ toys, commented: “Off The Hook is the ultimate doll brand that inspires children to create fashion styles that are as unique and stylish as they are. By creating a fun miniature world that champions individuality, creativity and imagination, the Off The Hook experience encourages self-expression through imaginative play. Everything from the mannequin doll’s head to toe can be customised and mixed & matched, allowing endless possibilities of stylish fashions and fun.”

To learn more, visit and follow @spinmastersparkclub #OffTheHookStyle #OffTheHookDolls on Instagram and YouTube.


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