Spin Master’s Unicorn Academy which launched this month has quickly earned its place on the kids most watched list on Netflix.

The magical fantasy adventure series has racked up more than 30m hours of watch time since first airing on 2nd November. More information on the show’s performance can be found Netflix’s press page here.

Supporting a broad, multi-platform approach to franchise building, Spin Master Entertainment released supporting content beyond Netflix with in-game activations on Roblox and short-form videos on TikTok and YouTube, amassing 37m views on the Unicorn Academy YouTube channel. Reviews for the new series are also positive, including from Common Sense Media, which gave Unicorn Academy 5/5 stars and said that: “the magical world is exquisitely imagined” and that “the non-unicorn creatures are equally fantastical”.

“As storytellers, we put our audiences at the heart of everything we create and it’s the biggest reward for our team to see this overwhelmingly positive response to Unicorn Academy,” commented Jennifer Dodge, Spin Master’s president, Entertainment. “Beyond the series, we’re creating an entire fan ecosystem that will allow Unicorn Academy enthusiasts to more deeply connect with the characters they love and explore their unique stories and epic adventures.”

The largest IP launch in Spin Master Entertainment’s history, Unicorn Academy premiered with a 72-minute movie premiere along with eight 22-minute episodes reaching audiences on Netflix globally and in 30 languages. The series is adapted from The New York Times bestselling book series originated and published by Nosy Crow, written by Julie Sykes and published in North America by Penguin Random House.

Spin Master will roll out a toy line, a digital game and licensed consumer products programmes across multiple categories, having signed a raft of premier licensees in the US and UK, launching at all top retailers beginning 2024.

At Unicorn Academy, located on Unicorn Island, Sophia Mendoza and the rest of the freshman class must bond with a unicorn to unlock their magical powers. Only then can they learn to become revered protectors of the island and its magic, all while balancing classwork and navigating new friendships.