Spring Fair set for success with 90% of stand space sold

Published on: 12th November 2021

Organisers Hyve Group say the floorplan for the 2022 show could be increased to accommodate more potential exhibitors.

This year’s Autumn Fair, held in September.

Following the highest ever re-book at this year’s Autumn Fair, 90% of the stand space for February’s Spring Fair is already sold, with organisers Hyve Group looking to increase the floorplan to accommodate the flurry of new brands keen to join the show.

The event, which takes place at NEC Birmingham from 6th-9th February 2022 and also now incorporates fashion destination Moda, will feature four key buying destinations – Home, Gift, Fashion and Design & Source – as well as the Inspiring Retail Stage which takes on the theme of empowering change featuring inspiring and innovative retailers who are changing their business with a positive impact.

Daniel Mayhew, Event Director, Spring Fair said: “Spring Fair was sorely missed this year and following the hugely successful Autumn Fair, the Spring Fair team are working hard to make the show better than ever. We have spent many months researching the market, talking to our customers, listening, and learning, and feel confident that Spring Fair will deliver the best possible experience across its four days. Visitors will discover the most inspirational and exciting brand line-up and stock rich exhibitors, as well as the newness, cross-buying opportunities, and sustainable products that are so key to buyers and their customers now.”

Spring Fair provides a platform for buyers to touch, feel, and experience the latest products, trends and innovations across home, gift, fashion, and sourcing – from across the UK and overseas.

Sustainability continues to be top of the agenda with 82% of visitors stating their interest in sustainable and ethical brands. Existing initiatives such as the Sustainability Trail continue to highlight and champion sustainable brands and the work they are doing. Further sustainability initiatives, including the re-introduction of the Power of One campaign, will be announced soon.

Of interest to readers of Toy World will be the Toys section, which features exhibitors including Keel Toys, Ty UK Ltd, Noble Collection and Gibsons. Companies on show in the Party sector include Rubies and Ginger Ray.

“Retail is changing, and it’s changing in all areas of businesses,” commented Suzanne Ellingham, head of Content, Hyve Group. “This year’s Inspiring Retail Stage theme of empowering change will feature inspiring and innovative retailers who are changing their business with a positive impact. From the drive towards sustainability and transparency, how retailers are evolving customer experience, consumers shopping everywhere, on every channel, and how to make that work for independent retailers who are time poor. Industry leaders, trend forecasters and a range of retailers will be sharing their stories with the Spring Fair audience in the hopes that sharing these ideas will give retailers the confidence to change and may even spark a few ideas.”

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