Brainstorm has already seen huge demand for the latest addition to the StikBot range.
StikBot Dinos are available as Mega Dinos – a new larger version of StikBot which comes in three dinosaur breeds as well as the impulse line StikBot Dino Eggs. This pocket money version of the toy includes 24 different StikBot Dinos with a rare dino in every CDU.
To support the new line, Brainstorm is once again focusing on a 360 degree marketing programme to support retailers in maximising sales. In addition to TV advertising across key TV channels, Brainstorm has a range of CDUs and FSDUs for retailers to take full advantage of all that the StikBot range has to offer.
The company is also rolling out consumer PR activity from now until Christmas with children’s magazine promotions and competitions as well as extensive social media outreach across its various channels, with reviews from key influencers forming part of their campaign. A dinosaur themed Twitter Party will take place on 14th June, highlighting not just the StikBot Dino collection but other dinosaur products from the Brainstorm Toys range.
New mini StikBot ambassadors have been recruited from across the UK to seed demand for the product from the playground up. Each ‘mini-ambassador’ will get first-look at StikBot products, giving feedback on the range as well as adding to the extensive library of StikBot animation being uploaded to StikBot Central.
Debra Tiffany, marketing manager at Brainstorm, commented: “StikBots continues to be a best-seller for us and a real success for retailers in store thanks to its versatility as a toy line. As well as being a brilliant impulse and collectible toy, it also offers something that many lines of this genre don’t have which is limitless play possibilities. With the free StikBot app, a child has the ability to use their imagination to create amazing animations.”
She continued: “Our opening TV campaign for the StikBot Dino range is perfectly timed given the new Jurassic World: Fallen Kingdom film launch next month. It’s all about dinosaurs this year and StikBot will appeal to a whole new fan base.”